The Process of developing the idea of video shooting I

The idea of our major project was coming from the convenient lunch box recently is really famous in Asian countries, cheap, health, convenient and colorful lunch box. These box brings up people’s appetite and also good for children with their eating habit.

 

So at the very beginning, our group was thinking that promoting those convenient lunch box to the kids in primary school. But after talked to Michael Whittle, he told us it is illegal to do some research to the kids; if we really want to do this we should get the agreement from the parents. After our consideration, we changed slightly different of our target audiences to the young mother in UTS, and we will try to find some young mother organization in order to finish this campaign.

 

And we will do some survey about this lunch box, in order to find out if those lunch boxes were accepted by these young mother.

 

After we settle down the main idea that we are going to do for our campaign, several problems are coming out, such as the research about this topic is a world that we completely unknown and not familiar. And this topic is too narrow that only targeted at the young mother.

Finally, we think out that to change our target audiences to the overseas students, which is the kind of topic we know so much, even all the group member ourselves are our own target audiences.