The Process of developing the idea of video shooting II

After we settle down the idea of our campaign, the coming things that we need to solve are the research and design; how we gonna design our website and our video and what kind of research do we need.

The content detail is really important because it’s about what we telling our audiences, what kind of information do we convey to them, and these information must be interesting and unique that will draw the attention of the audiences.

 

So after done a large numbers of research, we quoted the information which called “Go for 2&5”, this campaign is fairly successful because it give the audiences a message that do not make you life so complicated, only eat 2 fruit and 5 vege. you can keep healthy life. That idea is the one that we want our target audiences to know, because overseas students have financial limitation, none of them would spend a lot of money on eating, so spend less money still keep healthy, this idea can easily draw people’s attention.

 

So we settle our campaign name is “Go for healthy eating” as well as our campaign slogan.