The process of developing our group major production is really difficult. All of group members tried eveyway to inspire our thoughts, maybe it's because all of our group members are chinese, and it is too difficult for us to think as a westerner. And have a creative mind. But after we talked to a lot of our teachers, finally our major production became realizable.
Plan A
The first one, be honestly is a diseaster, it was totally rejected by our teacher. We only pay our attention on the idea, we just think this idea might be intereting, but we never really think about the details and how our target audiences are gonna reflect our idea. Toula said if she is watching this video she will just turn around.
The first idea is:
Because we think that puting the idea of how to keep healthy and what you should do, it too dull and nobody will pay attention to. As a reason of this we think that rather than puting the idea of how to keep healthy, we just recording a people how he or she is getting tired of seen all these information about healthy eating, so people would think that they have the same thoughts. If the audiences wanna to looking for some different they should come to our campaign or visit our website.
Plan B
In the process of plan B we think that all the teacher is asking us to put our idea in the video, how about we shooting a girl that how she get confused what she gonna to eat and finally she meet our people and helping her with her problem. By shooting she wake up in the morning and she walking towards the refridge, wondering what she gonna eat today, suddenly a people came in wearing our uniform and helping her with her problem.
I think this one is pretty good and we talked to Toula, she think this idea is much better that our last one. But because of the time limited she actually havn't got a chance to give us any idea that what we should improve.
Then we decided to talk to Micheal Whittle, Micheal think this idea is lack of interest, and he think we wouldn't be able to attract our target audiences. So he came up with the idea that we should shoot a soapy way, like days of our lives.
Plan C
According to the suggestion that Micheal gave us, we came up with a brand new idea.
Two old friends, long time no seen , one of them is living a healthy life style and he eat fruit and vege everyday. The other one, his life is a totaly mess.
Two guys meet on somewhere and the healthier one is compeletly freaked out by the mess one, and crab his arm screaming "Look at you!you look such a mess! What happened!..." such kind of conversation. And after this these two guys recalling about their lives, one healthy life style; the other one is mess and unhealty. By comparing these two, give the audiences a message that if you wanna to be the healthy one you should come to our campaign to seeking for a method that help you with your lives.
Plan C is proved by Toula, she thinks this one is pretty good and finally our idea settled down.
To my opinion, this process is really frustrating and really killing me. But still interesting and i learn a lot of things from it. If you really wanna to achieve something, by wanna to success is not helping you should give a lot of effort and do a lot of research. Success is not that easy.
Sunday, December 7, 2008
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